The WEEE Man Project

The WEEE Man Project was an environmental awareness initiative from the RSA and Canon Group that ran untill 2006. This ran during the initiation of the EU legislative directive on Waste Electrical & Electronic Equipment. The WEEE Man was a huge robotic figure designed by Paul Bonomini and is made up of the amount of electrical items that one person will dispose of in a lifetime.

The objectives of the Project were to raise awareness and change behaviour by
- to transform public perception of waste from "out of sight, out of mind"
- to visible, thought–provoking and behaviour–changing
-to encourage the public, retailers and manufacturers to think carefully about waste reduction
- to raise the profile of the recycling industry
- to educate people on ethical consumer choice and sustainable resource management
- to raise support among designers and manufacturers for environmentally friendly designs

For More information about the WEEE Man please visit www.weeeman.org